Guidance
Practical help you can use this week.
Short, practical guides on AI and the customer journey, drawn from real work. Each one ends with steps you can take straight away - no tools to buy, and no jargon to learn first.
Guides
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The newest guide first.
AI and the customer journey
Five ways AI now sits between your customer and your business
From AI behind the scenes to AI assistants that buy on the customer's behalf - what each one is, where it shows up in the journey, and one first step for each, explained through a homeowner going solar...
Read the guide →Working with AI
5 ways I actually use Claude at work
Practical habits from using Claude as a small-business owner, built around the three limitations that actually cause problems - from giving it a proper brief to signing off everything before it goes out...
Read the tips →Series in progress
AI and the customer journey
One deep dive for each of the five ways AI now sits between your customer and your business, collected into a single playbook at the end. Until each deep dive is live, its link goes to the overview in the guide.
- 1AI behind the scenesDeep dive coming soon
- 2AI on your own channelsDeep dive coming soon
- 3AI as adviserDeep dive coming soon
- 4AI as agentDeep dive coming soon
- 5Your AI inside the customer's AIDeep dive coming soon
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Guidance
Practical guides on AI and the customer journey, each with steps you can take this week.
