About Us
Independent transformation, led by the person who built it.
Hypernova Transform is a commercial and customer transformation practice - built so that the person who designed the methodology is the same person who runs your diagnostic, stays accountable for the roadmap afterwards, and, where needed, leads the work through to delivery. No handoff to a junior team, no dilution between the pitch and the delivery.
Why it's built this way
One person, deliberately.
Whether it's a ten-day diagnostic or leading the work for a defined period, continuity matters more than headcount.
You won't be scoped by one consultant and delivered by another. There's no junior analyst quietly doing the work behind a partner's name, and no findings that get diluted as they pass through a chain of people who weren't in the room with your team.
The trade-off is honest: I don't have the bench strength of a large agency, and I won't pretend to. What you get instead is direct access - to the thinking, the questions, and the person who'll still be answering for the roadmap three months after the report is delivered.
Where it comes from
Twenty years of seeing the gap before it had a name.
I founded Hypernova Transform after two decades leading commercial and customer transformation inside organisations including Bridgestone and SHV Energy (parent of Calor Gas) - and building the operating models and governance that made it stick.
Across that time a pattern kept repeating: spotting a shift before it became conventional wisdom, then building a practical framework so a team could act on it rather than just talk about it. An engaged-user metric, defined years before Google introduced something similar. AI-driven search behaviour, written about in January 2024, well ahead of mainstream conversation. Selection as one of roughly 100 people globally from within Bridgestone's workforce for Microsoft's Copilot Early Adopter programme, supporting local adoption strategy and responsible AI governance.
What ties it together is one specialism: commercial and customer transformation. It sits where customer experience, digital channels and commercial data meet, and it asks for someone who can move credibly between boardroom and technical team - and between what leadership believes is happening and what's actually happening. The real value usually lives in the gaps between those teams, which is why the operating models and governance that close them matter as much as the findings. Data and AI run alongside it: practical, governed, and never sold as the answer on their own.
What I believe
Evidence proportionate to the claim, always.
The standard every diagnostic, every roadmap and every figure I publish is held to.
Why Hypernova Transform exists
The gap between commercial reality and leadership's picture of it.
I kept seeing the same pattern in growth-funded businesses: a website carrying real commercial weight, and a leadership team whose picture of it is a year or two out of date.
Web Experience Transformation is the diagnostic I wished existed while doing this work inside larger organisations - evidence-led, scored across five dimensions, and handed over with your team trained to run it, rather than leaving you dependent on me coming back.
The same gap shows up on the customer side, between what customers tell a business and what it does about it. And where a roadmap needs leading rather than handing over, I stay on to lead it - through delivery, or for a defined period inside your team.
Evidence over opinion
Every finding is cross-validated against your own data before it reaches a roadmap - not asserted, and not dressed up as bigger than it is.
Handover, not dependency
Even when I lead the work, the goal is a team that can run it without me. Every engagement, interim and fractional included, is built to end well - not to outlive its usefulness.
Independence
I'm not tied to an agency, a platform, or a media budget. The recommendation is whatever the evidence actually supports.
Track record
Twenty years, condensed.
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Hypernova Transform
Founded an independent commercial and customer transformation practice. First engagement: a £460k annual saving opportunity, found and evidenced in ten days.
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Bridgestone UK&I
Improved partner performance through digital ecosystem modernisation, and was selected for Microsoft's Copilot Early Adopter programme, supporting adoption strategy and responsible AI governance.
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SHV Energy / Calor Gas
Turned round a failing €3m, nine-market transformation programme and built a global digital operating model across 17 markets. At Calor, delivered 40% acquisition growth at half the cost per acquisition.
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AGA Rangemaster
Built an early single customer view and marketing automation from scratch, lifting lead generation by 30%.
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Fired Earth
Redesigned the full customer experience operating model, earning a nomination for the Oxfordshire Business Awards' Customer and Staff Care Award.
Hypernova Transform
Work with the person who built it.
Whether it's a website carrying real commercial weight, customers quietly leaving, or a programme that needs leading, I'd like to hear about it.
